Pink Night Out, Featuring The Weeks, Wraps Up Breast Cancer Awareness Month
WLBT’s Power of Pink campaign and its presenting sponsor, Baptist, will wrap up a month long breast cancer awarness campaign with a grand finale deemed “Pink Night Out.” The event will be held on October 31, 2013 from 5:00 pm until 9:30 pm at The Belhaven located on 1200 North State Street, Jackson, MS. The cost is $5 for adults and children under 12 years of age free. All proceeds from Pink Night Out benefit fund for the girls, a program helping women in need get mammograms and other breast care at Baptist.
This fundraising event will feature breast cancer survivors and the “grand opening” of The Belhaven, Jackson’s newest medical office and retail building. Other activities include Halloween “trunk or treating” provided by “fbjKids” of First Baptist Jackson from 5:00 pm until 6:00 pm. “Back\Slash” will kick-off with live music starting at 5:30 pm followed by Maggie Eckford and Jackson’s own indie rock band, “The Weeks” at 8:15 pm.
WLBT Power of Pink sponsors will be on display, and participants can sign the Wilson Kia’s Power of Pink car. Attendees have the opportunity to guess the weight of a huge pumpkin, and the winner gets a gift certificate to Keifer’s. The restaurants at The Belhaven will be open and selling food and beverages during the event. Visit Millie D’s Frozen Yogurt, Jimmy John’s Sandwich Shop, Einstein Bros Bagel, and The Manship.
“The Belhaven is such a unique, new facility to Jackson. It has a mix of medical office space, retail and new restaurants to Jackson. By the middle of October, all tenants should occupy the facility. It’s amazing all this lined up in time so we could celebrate the lives of those fighting and surviving breast cancer coupled with a grand opening of The Belhaven,” said Robby Channell, spokesman for Baptist Health Systems. “The most intriguing opportunity is providing a way to help fund one of Mississippi’s newest charities called fund for the girls.”
Through the Baptist Health Foundation, approximately $116,000 has been raised since August 2012 for fund for the girls. The fund has provided 307 patients with mammograms, ultrasounds and biopsies as of July 2013.
For the fifth year, Baptist for Women, a division of Baptist Medical Center in Jackson, Miss., has been the presenting sponsor of WLBT’s Power of Pink project. The breast cancer awareness campaign primarily focuses on the importance of the power that comes through early detection. All the news anchors along with staff from Baptist dressed in pink to record the initial video promotions to kick off the campaign.
One of the most important features of Pink Night Out will be a special Breast Cancer Survivors Reception. Breast cancer survivors in the community will be urged through
special commercial announcements to attend this reception in honor of their fight against the disease.
Local Pepsi distributor, Brown Bottling, is the stage sponsor for Pink Night Out. Other participants include: Clinic of Plastic Surgery, DecalGuys, Kinkade’s Fine Clothing, Ley Runnels – colormepinkms.com, and Wilson Kia.