Chingo Bling was able to amplify the stereotypes of Mexican American border culture while showcasing and exploring the Mexican American identity which is often overlooked and therefore becoming a true voice in a time of turmoil. Through the release of his numerous studio albums, Chingo Bling trespassed all the fences and borders to become a controversial breakthrough artist, quickly rising him to fame and achieving a level of independent success that only a few in his generation have accomplished. He has been featured across MTV, The New York Times, The Wall Street Journal, Saturday Night Live, and the cover of USA Today, just to name a few. As a Trinity University graduate with a bachelor’s degree in Marketing and Business Administration, Herrera was able to create a strategic marketing approach to his brand, focusing on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience––and, ultimately, to drive profitable customer action. Upon the advent of the digital era, Herrera utilized social media sites such as Facebook and Youtube to represent the Latino millennial generation, creating comedic art independently with a true connection to his fans and his finger on the pulse of emerging digital markets.